The SassyBax® brand stands for comfortable, supportive, quality shapewear that’s made for women’s bodies of every shape and for each season of life.
When Amanda Horan Andereck created her groundbreaking, seamless knit bra in 2003, it was to solve a personal issue; which was that the backstrap on bras cut into her back and created bra bulge which wasn't pretty in a tight top. Not willing to accept the status quo when she was told by a salesperson at Nordstrom that "that's the way all bras are" and being the determined woman that Amanda is, she decided to invent a solution. Her first prototype was a pair of control top pantyhose with the legs cut off and crude cups sewn in.
Then, she discovered Santoni Italian knitting technology at a factory in North Carolina. That, combined with her unique design, was the beginning of a new kind of bra known as SassyBax®. Not only did the bra solve her problem, even more importantly, it started a company and a comfort revolution; one that had thousands of women ditching every bra in their drawer in favor of SassyBax®.
Neiman Marcus became Sassybax' first national customer and the media took notice. Oprah Magazine, The Today Show, Rachel Ray and The View, and Donny Deutsch The Big Idea, helped propel the brand to 1 Million dollars in sales in the first year. That lead to an entire line of products.
The brand that Amanda pioneered almost 20 years ago, continues to support women in comfort every single day.